In line with the development of today's economy is increasingly dynamic, asuda result of competition between firms are becoming increasingly stringent.udTherefore companies need to periodically monitor the position of its productsudagainst competitors products in order to analyze its product market share andudmarket share of changes that occur. One of the competing product is a GSMudmobile operators for mobile phones.udIn Indonesia there are different kinds of GSM mobile operators for mobileudphones that many people used them IM3, XL, Sympathy and Axis. Theseudmoments are the problems faced by manufacturers of GSM mobile cellularudoperators are the percentage of sales this product progressively declined comparedudto previous years. This decline occurred because many emerging mobile operatorsudfor a variety of products the new GSM phones.udGiven these problems then conducted research using Marcov Chain methodudto predict the transition of each product and the GSM mobile cellular operatorsudusing the SWOT analysis to determine appropriate marketing strategies in hopesudof mobile operator GSM phone manufacturers.udIn the first period to period to 11 percent market share of mobile operatorsudto brand IM3 is 43%, 44%, 44.6%, 44.9%, 45%, 45.1%, 45.2%, 45.2%, 45.3%,ud45.3%, 45.3%; brand Sympathy at 27%, 27%, 27.2%, 27.4%, 27.6%, 27.7%,ud27.8%, 27 , 9%, 27.9%, 27.9%, 28%; brand XL is 19%, 19%, 18.9%, 18.8%,ud18.7%, 18.6%, 18.5% , 18.5%, 18.4%, 18.4%, 18.4%; Axis brand that is 11%,ud10%, 9.3%, 9%, 8.7%, 8.6%, 8, 5%, 8.4%, 8.4%, 8.4%, 8.4%. Based on internalexternaludmatrix in SWOT analysis, Axis is in cell 5 is GROWTH (concentrationudthrough horizontal integration) and Stability (No change in profit strategy) basedudon the SWOT Matrix, among others, provide the main services to consumers fromudshifting to other products and expansion of marketing networks.
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