EFEKTIVITAS PROGRAM CSR “REVITALISASI TAMAN BUNGKULudSURABAYA” OLEH PT. TELEKOMUNIKASI INDONESIA,TBK.udDIVRE V JAWA TIMURud(udStudi Deskriptif Efektivitas Program CSR“ Revitalisasi Taman Bungkul Surabayaud”Oleh PT. Telekomunikasi Indonesia Divre V Jawa Timurud)

摘要

Level of public awareness that later gave rise to a new awareness of socialudresponsibilities, known as CSR (Corporate Social Responsibility), other than thatudthis understanding gives guidance that the company is not just an identity thatudonly selfish, but rather a business identity that needs to adapt with the socialudenvironment. Parks Revitalization CSR program that is implemented by TelkomudBungkul and unit CDC (Community Development Center) in collaboration withudthe Communications Division for publication through the mass media. In Bungkuludpark revitalization project, Telkom brought the concept of sport, education andudentertainment. the purpose of this study was to determine the "effectiveness ofudCSR Revitalization Program Bungkul Park Surabaya By PT. TelecommunicationsudDivision V East Java Indonesia.udThis study uses descriptive quantitative approach. The population here isudminimal people in Surabaya and 17 years old who visited and know Bungkul Parkudrevitalization by PT.Telekomunikasi Indonesia, Tbk Division V East Java.udSampling technique using accidental sampling. Methods of data analysis in thisudstudy using frequency tables.udThe result is a hump park revitalization CSR program byudPT.Telekomunikasi Indonesia, Tbk Division V occupies the high category withudvalue recapitulation of research by 82% of respondents overall, means that itudshows that the CSR program Bungkul Park Revitalization conducted by PT.udTelekomunikasi Indonesia, Tbk. Division V is an effective and appropriateudprograms to meet the needs of park visitors Bungkul Surabaya with the concept ofudsport, education and entertainment.udKeywords: Effectiveness, CSR (Corporate Social Responsibility).