APLIKASI INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE SHOPud(Studi Deskriptif Kualitatif Aplikasi Instagram Sebagai Media Komunikasi Pemasaran Online Shop)

摘要

The development of the communication technology facilitating the flow ofudinformation exchange. Coupled with the presence of its application Instagram hasudbeen phenomenal to almost everyone who uses gadgets certainly have Instagramudaccount. Instagram advantages and easy to use application to edit the picture thatudmakes interesting than the original image to make social media is becomingudincreasingly functions as a medium for doing business.udThis study uses Technology Determination Theory and Mathematical Theoryudof Communication. Method in this research is descriptive qualitative, dataudanalysis techniques in this study is depkriptif method.udConclusions derived from this study is, Instagram is a social mediaudapplication that the presence maximized as marketing communication media. Roleudwill involve an Instagram as an effective media campaign that is considered byudthe informants, who both Instagram as a medium of communication betweenudbusinesses with consumers. And the last Instagram impact on increasing sales inudtheir business.