Advances in technology is growing in line with the progress of time.udVarious new technologies found to help alleviate human labor in various ways,udfor example in the field of communication this has led to the emergence of intenseudcompetition among similar industries to scramble consumers in the market.udFlashdisk is one of the development of IT devices in this type of storageuddevice (device or data storage media). Flash is usually small size, light weight,udand can carry wherever we go. Flash has many advantages over other data storageuddevices, particularly the floppy disk. These devices are faster, smaller, withudgreater capacity and more reliable (because it has no moving parts) than a floppyuddisk.udObjectives to be achieved by the researchers in the study was to determineudhow much of the market share of each brand of flash products using markovudchains and determine the flash product marketing strategies using game theory.udMarkov chain is used to determine the percentage of each brand of flash. Gameudtheory is a field of science supporting the determination of marketing strategy,udwhich is widely used in marketing competitive conditions. This technique allowsudthe determination of certain actions (strategies) that will minimize the maximumudloss the decision maker who faces the behavior of one or more competitors whoudcould not be determined.udProcessing and analysis of the results from both methods markov chainsudand game theory that HP's market share of 41.0% and a marketing strategy that isudused Hp is the price, its market share by 30.4% Kingston and marketing strategiesudused Kingston is the price, Transcend's market share of 18.6% and a marketingudstrategy that is used Transcend is a model, and market share of 10.0% Adata andudmarketing strategy is used Adata model.udKey Words : Market Share, Markov Chain, Game Theory, Marketing Strategy
展开▼
