SIKAP MASYARAKAT SURABAYA TERHADAP ISI PESAN udIKLAN LAYANAN MASYARAKAT ”PERINGATAN udPERLINTASAN KERETA” DI TELEVISI ud(Studi Deskriptif Sikap Masyarakat Terhadap Isi Pesan Iklan Layanan udMasyarakat ”Peringatan Perlintasan Kereta” di Kota Surabaya)

摘要

By design, consisting of commercial advertising and public service udannouncements. Problems that often occur at this time is the number of accidents udbetween road users with the train so that it appears Railway Crossing Warning udadvertisement on television. In this ad gives a message to road users to be more udcareful when going across railway crossings and expects to reduce the number of udtraffic accidents door railroad crossings. udResearchers try to see the attitude of the public about the content of public udservice advertisements warning message rail crossings. Has someone informed udintense enough of a problem so that he can clearly take a stand on the matter.The population in this study is the minimal 17 year-old Surabaya and udsampling technique in this study is the method of multistage cluster sampling. The udmethod of data analysis in this study using a frequency table. udResults obtained from the test results of the respondents attitudes toward udthe message of public service ads warning Railway crossing is positive. The udnumber of respondents who are in the category of positive things here shows udSurabaya people receive and understand the message in the ad, and they will carry udout the appeal-appeal on the ad,