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Marketing strategies in facing channel conflicts and changing environment: a case study of Shell Tellus hydraulic oil.

机译：面对渠道冲突和环境变化的营销策略 - 以壳牌得力士液压油为例。

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by Yin Wai Yin, Juanna.

机译：by yin W AI yin, Juan那.

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年度 1997
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正文语种 eng
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5. MARKETING CHANNELS FOR HOUSE BUILDING MATERIALS: A STUDY OF CHANNEL INNOVATION AND CHANGE. [D] . BOWEN, DAVID HAWORTH. 1969

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Marketing strategies in facing channel conflicts and changing environment: a case study of Shell Tellus hydraulic oil.

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