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Gender stereotypical portrayal in masculine feminine product TV commercials: a study of the perception discrepancy between advertising professional consumers.

机译：Gender stereotypical portrayal in masculine feminine product TV commercials: a study of the perception discrepancy between advertising professional consumers.

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by Mak Kong-yin, Anna, Wong Wing-han, Angela.

机译：麦公贤，安娜，黄咏娴，安吉拉。

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年度 1991
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正文语种 eng
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7. Gender-biasness of challenges designed and television portrayal of gender in explorace 2: a feminist approach to stereotypes and patriarchal ideology [O] . Aina Rahizan Mat Jamial 2006

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Gender stereotypical portrayal in masculine feminine product TV commercials: a study of the perception discrepancy between advertising professional consumers.

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