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The Effect of specialty advertising on consumer behaviour as an advertising medium and its comparison with other media.

机译：专业广告对消费者行为作为广告媒介的影响及其与其他媒体的比较。

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by Ling Sau Shan, Samuel.

机译：by lings AU s韓, Samuel.

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年度 1992
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原文格式 PDF
正文语种 eng
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1. The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications [J] . Tim K. Mackey, Raphael E. Cuomo, Bryan A. Liang BMC Health Services Research . 2015,第1期

机译：数字直接面向消费者的广告的兴起？：比较来自公开数据来源的直接面向消费者的广告支出趋势和全球政策的含义
2. The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications [J] . Tim K. Mackey, Raphael E. Cuomo, Bryan A. Liang BMC Health Services Research . 2015,第1期

机译：数字直接面向消费者的广告的兴起？：比较来自公开数据来源的直接面向消费者的广告支出趋势和全球政策的含义
3. COMPARISON OF THE PATHS FROM CONSUMER INVOLVEMENT TYPES TO AD RESPONSES BETWEEN CORPORATE ADVERTISING AND PRODUCT ADVERTISING [J] . Sora Kim, Eric Haley, Gi-Yong Koo Journal of advertising . 2009,第3期

机译：从企业参与类型到企业广告与产品广告的广告响应路径的比较
4. Medium Choice of Chinese Consumers in Obtaining Advertising Information about Minitype Automobile [C] . Dao-ping Chen International conference on electric and electronics;EEIC 2011 . 2011

机译：中国消费者获取微型汽车广告信息的媒介选择
5. The effects of advertising medium, seller, cost, and brand on consumer perceptions of new product quality [D] . Choudhry, Ali A. 2007

机译：广告媒介，卖方，成本和品牌对消费者对新产品质量的看法的影响
6. The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications [O] . Tim K. Mackey, Raphael E. Cuomo, Bryan A. Liang 2015

机译：数字直接面向消费者的广告的兴起？：比较来自公开数据来源的直接面向消费者的广告支出趋势和全球政策的含义
7. The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications [O] . 2015

机译：数字直接面向消费者的广告的兴起？：比较来自公开数据源的直接面向消费者的广告支出趋势和全球政策的含义

The Effect of specialty advertising on consumer behaviour as an advertising medium and its comparison with other media.

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