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Consumer purchase behavior of information technology products: an analysis of consumer evaluation processes and the application of network marketing.

机译：信息技术产品的消费者购买行为：分析消费者评价过程和网络营销的应用。

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by Kam Suet-Shan, Yu Sik-Ching.

机译：由金雪珊（Yu Sik-Ching）撰写。

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年度 1996
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原文格式 PDF
正文语种 eng
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7. Impulse Purchasing Behaviors of the Turkish Consumers in Websites as a Dynamic Consumer Model: Technology Products Example [O] . Bünyamin Atici, Ugur Bati 2010

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Consumer purchase behavior of information technology products: an analysis of consumer evaluation processes and the application of network marketing.

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