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A Study on advertising effectiveness of a brand product extension strategy for a cigarette brand over a multiple exposure advertising campaign at low product-relevance conditions.

机译：研究在低产品相关性条件下针对多重曝光广告活动的卷烟品牌的品牌产品推广策略的广告效果。

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by Shum, Wing Fai David, Tsang, Leung Lun Lennon.

机译：作者：沉永辉，曾永安，梁伦·列侬。

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年度 1992
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原文格式 PDF
正文语种 eng
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入库时间 2022-08-20 21:55:47

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1. Adolescent exposure to cigarette advertising in magazines: an evaluation of brand-specific advertising in relation to youth readership (see comments) [J] . King-C 3rd, Siegel M, Celebucki C, JAMA: the Journal of the American Medical Association . 1998,第7期

机译：青少年接触杂志上的香烟广告：针对青少年读者群的品牌特定广告评估（请参阅评论）
2. Advertising strategies for brand image repair: The effectiveness of advertising alliances [J] . Natalia Maehle, Magne Supphellen Journal of marketing communications . 2015,第6期

机译：品牌形象修复的广告策略：广告联盟的有效性
3. Positioning brand extensions in comparative advertising: An assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge [J] . Lien-Ti Bei, Chia-Hsien Chu, Yung-Cheng Shen Journal of marketing communications . 2011,第4期

机译：在比较广告中定位品牌扩展：评估比较品牌相似性，比较主张和消费产品知识的作用
4. The Effect of Advertising Exposure on Attitude Toward the Advertising and the Brand and Purchase Intention in Instagram [C] . Paragitha Kusuma Wardhani, M. Gunawan Alif Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference . 2019

机译：广告曝光对广告态度的影响以及instagram中的品牌和购买意图
5. Affect transfer from multiple product categories: The case of comparative brand extension advertising and the moderating role of self-construal. [D] . Merz, Michael A. 2008

机译：多种产品类别之间的影响转移：比较品牌延伸广告和自我建构的调节作用。
6. Associations Between Exposure and Receptivity to Branded Cigarette Advertising and Subsequent Brand Preference Among US Young Adults [O] . Meghan Bridgid Moran, Samir Soneji, Andy S L Tan, -1

机译：美国年轻人对品牌香烟广告的曝光度和接受度与随后的品牌偏好之间的关联
7. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

机译：青少年和年轻人越来越多地使用社交网络作为交互和参与构建的手段多个演讲。公司直接选择网络中的关注者并使用这些虚拟结构接近他们的目标。本文的目的是使用经验和观察方法研究如何在«Tuenti»建立«可口可乐»品牌形象，随后是公共部门的网络。除其他外，我们将看到品牌及其追随者的参与程度，以及在投入和投入上引入的问题通过什么样的格式。总之，我们注意到对自由言论品牌的兴趣让追随者只是一个策略，«可口可乐»的实际条目是非常罕见的，但它们都有很高的效果，一种语言，挑战用户如此指示激活和恢复他的演讲。而且，没有机制区分信息，娱乐和广告之间，以及持续接触广告不同形式的影响，使我们建议需要媒体教育来鼓励负责任的使用评论家和年轻人的社交网络。

A Study on advertising effectiveness of a brand product extension strategy for a cigarette brand over a multiple exposure advertising campaign at low product-relevance conditions.

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