Hillary Clintons Presidential Campaign udRhetoric: Making America Whole Again

摘要

This article seeks to investigate Hillary Rodham Clinton�s 2016 campaign rhetoric for the U.S. President as found in her South Carolina Primary Victory Speech and Super Tuesday Victory Speech. The qualitative content analysis was used through Leanne�s concepts of rhetorical strategies to deconstruct the texts. It gave way to new analytical narratives to decipher the core meaning as expressed in the central ideas and the main ideas of the two speeches. In this way, access was easily made to studying the four components of Clinton�s campaign rhetoric. The article shows that both speeches share similar theme in the four components of the campaign rhetoric, spelling out consistently Clinton�s lines of thought and political goals. She succinctly spelled out her agenda to make America whole again; thus, providing opportunity, dignity and justice for every American. She frames her determination to break down barriers that drive the nation apart. She presents herself as a strong leader capable of advancing American economy that works for every America, breaking all barriers and restoring their common faith for a better America. She evokes hopes on the part of her prospective voters for their common better future and urges to realize more love and kindness in their lives, and anger against barriers that divide them apart.