An increasing number of museums and cultural institutionsudaround the world use personalized, mostly mobile, museumudguides to enhance visitor experiences. However since a typicaludmuseum visit may last a few minutes and visitors might only visitudonce, the personalization processes need to be quick and efficient,udensuring the engagement of the visitor. In this paper weudinvestigate the use of indirect profiling methods through a visitorudquiz, in order to provide the visitor with specific museum content.udBuilding on our experience of a first study aimed at the design,udimplementation and user testing of a short quiz version at theudAcropolis Museum, a second parallel study was devised. Thisudpaper introduces this research, which collected and analyzed dataudfrom two environments: the Acropolis Museum and social mediaud(i.e. Facebook). Key profiling issues are identified, results areudpresented, and guidelines towards a generalized approach for theudprofiling needs of cultural institutions are discussed.
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