Organisations face the challenge of recruiting employees in an increasinglycompetitive job market. If organisations use corporate social responsibility (CSR)information in job advertisements, they may enhance job seekers’ perceptions aboutthe organisation. In turn, this will increase the company's competitiveness inattracting potential employees. The aim of this study was to examine the effect ofCSR information on job seekers’ perceptions of job advertisements. A within-subjectsrepeated measures experimental design was employed to test four hypotheses: thatincluding CSR information in job advertisements increases organisationalattractiveness, job pursuit intentions, willingness to relocate, and perceptions oforganisational reputation. The two conditions created for the advertisements wereneutral (control) and inclusion of CSR information. Participants (n = 62) wereUniversity of Canterbury students studying management or marketing. Participantsexamined two job advertisements (one from each condition) and then answeredidentical questions related to the dependent variables and demographic questions.Results show that inclusion of CSR information in a recruitment advertisement didnot increase ratings for job pursuit intentions. However, statistically significant resultswere reported for job seekers' ratings for organisational attractiveness, willingness torelocate and organisational reputation when CSR information is included in arecruitment advertisement. Potential outcomes of these findings include enhancedselection and recruitment outcomes for the organisation. However, when job pursuitintentions were considered by respondents’ inclusion of CSR information did notmake a statistically significant difference. Results are discussed in terms ofimplications, limitations and future research.
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