Cultural Wisdom of Minangkabau Ethnic Community for Local-Global Virtual Identity

摘要

The development of difital technology is extending the opportunity to create a new identity of society. digital technology enable cultural experience across boundaries to new places of virtual world. Virtual identity functions as main differentiator of personal account in social media. It represents a personal being in virtual world. It also functions as a sign to culture and life's value of the person behind an account. This paper discussed about the virtual identity use by the Minangkabau ethnics people in Facebook. Iconic artifacts of MInangkabau use in profile picture of the social media. Those artifacts valued with Minagkabau's cultural wisdom. The approach use for this research is cultural wisdom. The approach use for this research is cultural studies, with semiotic methods use to search the relation between the image and the cultural wisdom representation of Minangkabau.