Doing business in Serbia: case of strategic partnership between Fiat and Zastava under circumstances of global trends in automotive industry

摘要

In this paper we have tried to highlight the main characteristics of doing business in Serbian economy having in mind strategic cooperation between Fiat, the Italian car manufacturer, and Zastava, the only car manufacturer in Serbia. The paper consists of three parts. In the first part the most important transition indicators in Serbia have been analyzed as well as general ambience of doing business. Serbian government have put tremendous efforts in making economic ambience as attractive as possible for prospective foreign investors. Still there are open issues of how successful these efforts have been and what else has to be done. In the second part of this paper, recent global trends in automotive industry have been analyzed and their influence in Serbia and Western Balkans region. Finally, in the third part, the most important aspects of strategic cooperation between Fiat and Zastava have been analyzed, in order to put out the direction into which Serbia government can direct its activities so as to improve general economic ambience for business activities and further attracting of foreign investments.