Abstract. Cirebon has an element of completeness in tourism management. Religious, heritage and tourism is a combination of three industry from the perspective of economics that play a role in the development of tourism and has the potential to encourage people's creativity in the economic sector. With a qualitative approach, this study confirms the religious heritage and the creative economy tourism the icon for Cirebon in developing the tourism industry, including travel and religious culture as well as a variety of culinary and crafts.Keywords. Religious, Heritage, Tourism, Creative economy, Local tourism.JEL. L67, L83, Q24, Q26, Z12.
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