The key dynamic in supporting an efficient and effective new productintroduction is the nature of the exchange of information between the functionsof manufacturing engineering and design engineering. This paper describes astudy of this dynamic with particular regard to the role of manufacturingengineering in developing robust production process for the design intent. Thisstudy reports related work in this area and establishes the views ofparticipants concerning product introduction process at a major aerospacemanufacturer. It is found that integration between the manufacturing and designfunction driven by communication of qualitative data has brought benefit to theprocess in terms of quality cost and time. However, a stronger definitionregarding the quality and usability of manufacturing process knowledgecommunicated to the design function is required for more effective and efficientnew product introduction in the shortening timescales of the changing industrialenvironment.
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