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Marketing investment analysis : the critical success factors for financially evaluating and effectively controlling marketing investment decisions

机译：营销投资分析：财务评估和有效控制营销投资决策的关键成功因素

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School of Management

机译：管理学院

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作者
Ward Keith;
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年度 1991
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原文格式 PDF
正文语种 {"code":"en","name":"English","id":9}
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Marketing investment analysis : the critical success factors for financially evaluating and effectively controlling marketing investment decisions

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