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The relative performance of TV sponsorship versus television spot advertising

机译：电视赞助与电视现场广告的相对表现

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This is the authors’ accepted and refereed manuscript to the article

机译：这是作者接受并推荐的文章手稿

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作者
Olson Erik L.; Thjømøe Hans Mathias;
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年度 2012
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正文语种 eng
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1. The relative performance of TV sponsorship versus television spot advertising [J] . Erik L. Olson, Hans Mathias Thjemoe European journal of marketing . 2012,第11a12期

机译：电视赞助与电视现场广告的相对表现
2. How TV sponsorship can help television spot advertising [J] . Bellman Steven, Murphy Jamie, Arismendez Shruthi Vale, European journal of marketing . 2019,第1期

机译：电视赞助如何帮助电视现场广告
3. Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising [J] . Erik L. Olson, Hans Mathias Thjomoe Journal of the Academy of Marketing Science . 2009,第4期

机译：赞助效果度量标准：通过与电视广告比较评估赞助的财务价值
4. The Effectiveness of Tropicana Slim Advertising on Television (Quantitative Descriptive Study of the Effectiveness of the Advertisement of Dion Wiyoko on Television in the Society of Surabaya) [C] . Juwito International Media Conference . 2020

机译：Tropicana Slim广告对电视的有效性（定量描述性研究泗水学会电视台上的迪亚伊科迪奥科效应
5. Media competition for advertising revenue: A comparative trend analysis of advertising in newspapers, magazines, television and satellite television in Saudi Arabia (1986-1996). [D] . Kateb, Saud Saleh. 1998

机译：媒体竞争广告收入：沙特阿拉伯报纸，杂志，电视和卫星电视广告的比较趋势分析（1986-1996年）。
6. Analysis of food advertising to children on Spanish television: probing exposure to television marketing [O] . Daniel Campos, Juan José Hernández-Torres, Ahmad Agil, 2016

机译：分析西班牙电视上的儿童食品广告：探索电视营销的曝光率
7. The relative performance of TV sponsorship versus television spot advertising [O] . Olson, Erik L., Thjømøe, Hans Mathias 2012

机译：电视赞助与电视现场广告的相对表现

The relative performance of TV sponsorship versus television spot advertising

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