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The competitive advantage of nations and choice of entry strategies : a three scenario case study

机译:国家的竞争优势与进入战略选择:三种情景案例研究。

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摘要

Michael E. Porter’s Diamond framework has been used as an analysis tool the last 15 years to define the competitive advantage of nations, but few researchers have discussed if there is a link between the Diamond framework and how international firms can pursue the best entry mode. Different variables will be presented linking the Diamond framework to entry strategies, designing an extended framework. Three case scenarios are used for analysis purposes; the first two originating in Porter’s Diamond framework, while the third deals with alternative theory to the Diamond framework. The first scenario takes place in a nation where the home market lacks one or more of the Diamond determinants. The firm in this scenario is IKEA. The second scenario is located in a nation where the home market accesses all the Diamond-determinants. The firm chosen for this scenario is the Lerøy Seafood Group. The development of an extended framework illustrates how Porter’s Diamond better suits the current business formation. Born Globals and the Double Diamond framework are presented as alternative notions for analysis-purposes. To illustrate the concepts, Dell Computer Corporation has been chosen.
机译:迈克尔·波特的钻石框架在过去15年中一直用作分析国家竞争优势的分析工具,但很少有研究人员讨论钻石框架与国际公司如何追求最佳进入模式之间是否存在联系。将介绍将Diamond框架与进入策略相关联的不同变量,并设计一个扩展框架。出于分析目的,使用了三种案例方案:前两个源自Porter的Diamond框架,而第三个涉及Diamond框架的替代理论。第一种情况发生在一个国内市场缺乏一个或多个钻石决定因素的国家。在这种情况下,公司是宜家。第二种情况位于一个国内市场可以访问所有钻石决定因素的国家。为此方案选择的公司是莱罗伊海鲜集团。扩展框架的开发说明了Porter's Diamond如何更好地适合当前的业务形式。提出了Born Globals和Double Diamond框架作为分析目的的替代概念。为了说明这些概念,选择了Dell Computer Corporation。

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