Art characteristics of corporate identity design in farm tourism

摘要

Quality logo and corporate identity, can make an important contribution to the visibility of tourist farm on the market. udThe thesis is divided into two sections: Art-theoretical and practical section. In the first, art-theoretical section, I investigate, the importance of corporate identity, in the field of rural tourism and the extent to which the scope of corporate identity is developed among the Slovenian tourist farms and I give a comparison with the Austrian and Italian areas. In this part I also research the basic principles of graphic design, logos and corporate identities. I analyze existing logos in the field of rural tourism, based on the obtained results. In the second, art-practical section, I form a corporate identity for the tourist farm Na Lanišah, on the basis of lessons learned through the art-theoretical section. I represent my original corporate identity from the preliminary ideas, designing logo in vector format to the complete corporate identity and its usefulness in practice.ud