From the Combination of Production and Broadcasting to Commission——Viewing the New round of Commission Reform from the New Institutional Economics

摘要

上海文广的制播分离改革标志着全国广电系统制播分离的开始。从新制度经济学来看,制度变迁和创新的发生乃至最终实现会受到诸多因素的影响,包括国家行为、组织和活动家行为,意识形态作用和路径依赖现象。【英文摘要】The commission reform of the SMG signifies that the commission reform of the national radio and television system has been officially launched.From the perspective of the New Institutional Economics,the occurrence of institution change and innovation even eventually achievement could be influenced by a number of factors,including country behavior,acts of organization and activists,the role of ideology,phenomenon of path dependence.