Succeeding in Japan: Foreign Firms and the Japanese Market

摘要

Contents: U.S. Strategy for Japan; Japan's Role in the Global Economy; Strategic Issues in Japan's Market: Prospects for U.S. Firms; Competing in Japan; Japan's Stake in Western Business Success; Future of U.S.-Japan Trade Relations: Government Intervention; Cultural and Communication Factors; The U.S.-Japan Business Relationship: Progress and Problems; Resources for the Future: U.S. Government Services; Japanese Services and U.S. State Services; Cases of Success in Japan.