Center for International Standards and Quality: A Market Assessment and BusinessPlan

摘要

The European Community 1992 (EC 92) aims to unify its 12 member nations into asingle economic market of 320 million people with few or no bureaucratic, fiscal, and technical barriers to trade. In most European countries, there exists a state-supported standards-making body. They are ideally positioned to provide firms in their country with access to the new standards, interpretation of these standards, product analysis for compliance, quality assurance programs, and a host of other services necessary to maintain the competitiveness of each country's industry. No such single organization exists today in the United States. To fill this gap and provide similar technical assistance and quality assurance programs in the U.S., Georgia Tech has created an export technical assistance and quality assurance center, known as the Center for International Standards and Quality (CISQ). The Federal Economic Development Administration funded a market research study to (1) determine the level of demand for the center's services, (2) to attempt to identify a target market for the center, and (3) to develop a marketing plan that would address that target market. This report is the culmination of that effort.