Methodology for Competitive and Gap Analysis of GRI Projects. Final Report,August 1990-January 1991

摘要

The methodology analyzes the impact of new products and processes from theperspective of the suppliers or end-users and provides the research manager with the technical targets that must be achieved for commercial success. Two projects were chosen to demonstrate the methodology, the 500 ton engine chiller and the gas-fired cullet preheater for glass manufacturing. Technologies were successfully compared and the position of competing technologies were established by the methodology. The methodology showed that traditional measures of cost reduction, rate of return, and others are not sufficient to ensure the commercial opportunity for a technology. The examples showed that there must be incentives for all participants in the value-added chain in order for the technology to have commercial potential. The methodology not only defines the competitive advantage of a technology, it also is flexible enough to measure the technology against the many investment criteria that enterprises may use. The methodology showed that many technologies can be considered for any step in the value chain, that forecasts of economic and technical conditions can be included, and that periodic review of programs could be executed with ease. The methodology also showed that technical objectives can be set by exercising the economic models and the development decision analysis can be constructed to aid the research manager.