Small Business' Involvement in Societal Causes: An Empirical Investigation of Social Responsibility Self-Interest Perspectives

摘要

This study presents an economic model that examines several factors influencing small business owners' decisions to contribute financial and nonfinancial resources to social causes. Findings suggest that most small business owners are 'value-oriented' rather than 'profit-oriented' in their giving. However, many profit-oriented small firms--which give only to activities that result in profits for the businesses--are equally willing to provide financial or volunteer support in the belief that social responsibility is a means of ensuring their survival.