Optimizing Route-Specific Marketing Strategies to Increase Public TransitRidership

摘要

The document reflects the responses of a portion of the university community in alarge urban area regarding travel mode and marketing strategies. The regular, single occupant drivers who were questioned are likely representative of those who drive alone to work in the larger community. The findings from this analysis will provide background data for many upcoming projects in the community, including the employer trip reduction requirement (part of the Clean Air Act Amendment) and a university transit program under examination by the local transit authority. The findings can also be a beginning point for other activity centers, universities and marketing departments within transit agencies.