Evaluation of Supermarket Designs Using Virtual Reality

摘要

Store design of supermarkets requires careful evaluation of many aspects likelayouts and routings, visual breaks, commercially attractive overview of product groups, and the pallet of light and colors. It is expected that the use of virtual reality can reduce the design process directly and the overall development costs by decreasing the duration of the process. An experiment is described to compare the evaluation of store designs using three different media. The first medium is the traditional use of architectural drawings, the second medium is a representation of store design made using a virtual reality software tool, the third is the evaluation of real existing stores. The results indicate that virtual reality can improve the evaluation of store design processes greatly.