Linking the Economy and Environment of Florida Keys/Florida Bay. Visitor Profiles: Florida Keys/Key West.

摘要

Tourism, like any business, changes over time. To ensure our continued success in today's highly competitive tourism market, above all we need to understand the changing interests and expectations of our customers. The accompanying report provides information about who our visitors are, why they come here, how they spend their time and money, and how well the Keys meets their expectations. In short, this is the information we need to market the Keys most effectively and keep our customers satisfied. The report also puts some facts and figures behind an important aspect of Keys tourism -- its dependence on a healthy environment.