Meeting the Challenge: U.S. Industry Faces the 21st Century. The U.S. AutomobileManufacturing Industry

摘要

While sometimes characterized as 'mature,' the U.S. automotive industry continuesto experience dynamic change--change that sweeps across national borders. To succeed, auto manufacturers must manage large and complex supply chains, spanning many geographic regions, and pursue opportunities in diverse national markets. While national policies play an important role in shaping the environment for local manufacturing operations and resulting products, cost competition increasingly drives the industry toward global product offerings. This report explores several important dimensions of the forces of change facing the industry and reviews the responses of the Big 3 manufacturers (Chryler, Ford, and General Motors) to those forces.