Evaluation and Enhancement of Texas Ramp Metering Strategies, Compliance, and211 Alternative Enforcement Techniques: Go with the Flow Houston Public Outreach Plan 211 (Revised)

摘要

This report describes the public outreach plan on the implementation of ramp211u001emeters along the Katy Freeway in Houston, Generally, ramp metering is neither 211u001ebeloved nor understood by the public. To gain public awareness, acceptance, 211u001ecompliance and continued support, ramp metering operations should be reinforced 211u001eby a strong, ongoing public information and outreach campaign that communicates 211u001ethe need for and benefits of the program. Because the term 'ramp metering' 211u001eexhibits restrictions on the public, the phrase 'Flow Signals' was developed to 211u001ebetter describe the benefits of ramp metering; enhanced flow of traffic, fewer 211u001ebottlenecks, and fewer trip delays. The logo, 'Go with the Flow Houston,' and a 211u001egraphic identity were develope to help communicate the theme throughout the 211u001evarious media where both the primary and secondary messages are intended to reach 211u001e15 different audiences. These media will include: a PSA, both static and 211u001echangeable message signs, a brochure, Internet web site information, letters to 211u001especific audience and media relations efforts.