Testing the Anti-Drug Message in 12 American Cities. National Youth Anti-DrugMedia Campaign, Phase 1 (Report No. 1)

摘要

This document presents findings regarding the effectiveness of the pilot phase ofthis historic drug prevention initiative. The ongoing evaluation of the ONDCP Media Campaign will allow the authors to track and measure the success of this effort in achieving its goals. The goal of the National Youth Anti-Drug Media Campaign is to educate and enable America's youth to reject illicit drugs. This goal includes preventing drug use and encouraging occasional users to discontinue use.