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Review of Little Rock's River Market Public and Farmers Market Operations

机译:评论小石城河流市场公共和农民市场运作

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The River Market in Little Rock, AR, is a downtown Public and Farmers Market211u001eoperation on the Arkansas River that opened in 1996. City officials approached 211u001ethe U.S. Department of Agriculture (USDA) to review the market's operations with 211u001ethe objective of getting the market off to a strong start. A former public market 211u001emanager was hired to conduct a management audit/operational analysis of the 211u001emarket, and his observations form the basis of this report. The key 211u001erecommendation is to place more emphasis on farmers, farm products, groceries, 211u001eand fresh food, targeting particular consumer groups as well as instituting 211u001emanagement policies to wean vendors off subsidized services. River Market 211u001emanagement needs to clarify, emphasize, communicate, and implement its goals, 211u001eideals, and objectives. It should emphasize the sale of fresh, high-quality food 211u001esold for use at home. Fast food and ready-to-eat sales, although opportunistic, 211u001ehistorically have relegated public markets to limited lunchtime, weekday use.

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