Why Campaigns for Local Transportation Funding Initiatives Succeed or Fail: AnAnalysis of Four Communities and National Data

摘要

As funding from state and national sources has dwindled and demands for relieffrom traffic and congestion have grown, local governments and transportation agencies are increasingly left to develop their own sources of enhanced revenues. Frequently the bid to increase available revenues comprises a local ballot measure, enabling the citizens served by these governments and agencies to express their preferences for or against increased taxation in support of an improved transportation system. What determines the success of campaigns in support of such ballot measures. To answer this question, this report includes the use of two different approaches and data sources. (1) A statistical analysis of community-level characteristics. Data from localities across the nation, as well those within the state of California, that have conducted elections for transportation tax increase are analyzed to determine what factors seem to affect the outcome of such elections. (2) Case studies of four communities that recently conducted elections for transportation tax increases (Santa Clara and Sonoma Counties in California, and the Denver and Seattle metropolitan areas). The case studies allow for in-depth, qualitative understanding of what election strategies and other campaign elements comprise successful or unsuccessful efforts to raise local revenues.