Role of Midlife and Older Consumers in Promoting Physical Activity Through Health Care Settings Conference. Held in Washington, DC. on October 2, 2002

摘要

To address some of the challenges related to physical activity and mid-life and older adults, in October 2002, 31 health, behavior, public health and marketing professionals met to discuss how health care settings, providers and older adult consumers can better support the efforts of midlife and older adults to become more physically active and to maintain recommended levels of activity. Five background papers were prepared that addressed: The perspective of health plans on physical activity and the 50 plus population. Marketing research related to communicating with the 50 plus audience. Communicating with the 50 plus audience about physical activity. Seniors as advocates for physical activity. The aging network's role in strengthening consumer demand for health services in physical activity. These papers, along with published literature, marketing research data, government sources, and the robust dialog among meeting participants serve as the basis for this report.