Credit Card Offer Study

摘要

The Federal Trade Commission (FTC) contracted with Synovate to conduct the Credit Card Offer study. The purpose of the study was to gain an understanding of consumer perceptions of current and possible future language contained in offers of credit that informs consumers about the opportunity to opt out of receiving future pre-screened offers of credit. The results of the study will help inform FTC decision-making when working with the financial services industry about how to best educate consumers about their options. The interviewing was conducted in-person, at mall-based interviewing facilities across the country. Interviews were conducted from June 18, 2004 through August 11, 2004. A total of 459 interviews were completed with US adults age 18 - 74. The qualified respondents must have reported receiving at least one credit card offer within the past year.