Report on the Organic and Natural Industry: Market Opportunities for Producer and Retail Cooperatives

摘要

The research on the organic and natural industry, and the findings of the retail food co-op and producer cooperative sectors about the challenges and opportunities in this market, point to exciting possibilities that can become realities if these cooperatives were to recognize and implement the power of the sixth cooperative principle: cooperation among cooperatives. We know firsthand the business development challenges that farmers face in trying to compete for shelf space in grocery stores and foodservice businesses. At the same time, we see the growing free-for-all that consumer-owned natural food co-ops are facing from mainstream and big box retailers. Both consumer-owned retailers and producer-owned ventures are facing similar pressures from consolidation and competition. We believe there are tangible market benefits that could accrue to both farmers and consumers by bringing them together to explore opportunities and address common challenges that could bring them the benefits of greater cooperation. This will allow them to: Create a network for meeting mutual needs; Succeed in early stages of product development; Bring unique products to market; Serve as a resource for consumers; Strengthen the cooperative advantage; Compete and thrive in the mainstream; Develop connections to international cooperatives.