May 2004 'Click It or Ticket' Seat Belt Mobilization Evaluation:Final rept

摘要

Click it or Ticket (CIOT) is an intense, short duration, seat belt high visibility publicity and enforcement program. The CIOT May 2004 Mobilization involved approximately $32 million dollars of purchased media. Law enforcement agencies in 50 States, the District of Columbia, Puerto Rico, and the Virgin Islands reported issuing more than 650,000 belt use citations during a two-week period beginning on May 24th. June 2004 observations, as compared with 2003, indicated increased seat belt use among front seat occupants of passenger vehicles in 41 of 50 States and in the District of Columbia. Surveys conducted just before and just after the May campaign indicated substantial increases in the number of drivers who had recently seen or heard of police enforcement of belt use and thought that police are writing more tickets. It was concluded that a highly publicized national program of high visibility belt use enforcement can increase the number of people who buckle up.