New Car Buyers' Valuation of Zero-Emission Vehicles: California.

摘要

New advanced light-duty vehicle technologies and designs, including those that reduce criteria pollutant and greenhouse gas emissions (GHG), continually evolve in response to consumer preferences and other market conditions. Total on-road fleet emissions and compliance with vehicle standards will therefore depend on consumers’ willingness to purchase and use these advanced light-duty vehicles. This project’s objective is to conduct a statewide survey and household interviews about California buyers of new vehicles to understand consumer attitudes, barriers, and motivators toward purchasing zero, near-zero, and low-emission vehicles. The project will produce a statistically robust representation of California’s new car buying population to identify the factors that influence new-vehicle purchase decisions and the areas where additional policies, incentives, or outreach could be implemented to facilitate greater adoption rates of cleaner cars.