Health Marketing for a Healthier Nation and a Healthier World

摘要

Although the United States spends more on health than any other country in the world, we are less healthy than most developed nations. In fact, the United States ranks far behind many of the worlds healthiest nations. Perhaps one reason for our poor performance is inherent in our traditional approach to health care: as a country, we have invested a great deal in treating diseases but have under-invested in preventing them. Although most people agree that protecting peoples health before they become ill is the wiser practice, we as a nation have yet to commit to this principle. The Centers for Disease Control and Prevention (CDC) is committed to health protection, which includes promoting good health, preventing disease, and being prepared for threats. For us to achieve these goals, all people need to have access to health information and interventions that will enable them to take steps to protect their health. Health marketing, with its focus on creating, communicating, and delivering health information and interventions, is essential to meeting this need.