Planning and Goal Setting for Small Business. Management and Planning Series

摘要

Many authorities on business management identify the five major functions of management as Planning; Organizing; Directing; Controlling; and Coordinating. The planning and controlling functions of management often receive less attention from the small business owner-manager than they should. One way to more effectively fulfill these two functions is through effective goal setting. The success of a business will depend on its long-range goals for sales, profits, competitive position, development of personnel and industrial relations. To accomplish these goals, the company will need to identify intermediate goals that it can work toward each year.