Parting and Buying Habits Of a Store＇s Customers A SUPPLEMENT TO SPECIAL REPORT 11“PARKING AS A FACTOR IN BUSINESS” PRESENTED AT THE Thirty-Fifth Annual Meeting January 17-20, 1956

摘要

1.The store attracted relatively more male shoppers in 1955 than in 1954.n2. Relatively more people came shopping from work and from other points of origin (besides home) Itn 1955 than 1954.n3. There seemed to be little change in the pat tern of shoppers by hour of day leaving the store.n4. The store's clientele seem to be shifting1 out¬ward from the store. More customers came from farther away in 1955 than in 1954.n5. Slightly more people traveled by auto in 1955 than in 1954 but their sales. declined.n6. Fewer people traveled by public transit in 1955, but walkers increased as did the amount they purchased.