Foreign and Domestic Prospects for the U.S. Fast Food Franchise Industry

摘要

The U.S. fast food franchise industry, the fastest growing segment of the away-from-home eating market, was more adversely impacted by the 1974-75 recessionary period than other eating place segments. Sales volume decreased and growth rates, foreign and domestic, were considerably lower than those of 1969-73. Possible causal factors were the worldwide recession, the capital intensive nature of the industry, and market saturation. Nevertheless, this updated study finds that U.S. fast food franchise firms having foreign affiliates expect to generate $1.7 billion in foreign food and equipment sales by 1980, compared with $875 million in 1975.