The Impact of 25 Television Programs on 'Water' Produced and Broadcast by the Ivorian Out-of-School Education Project

摘要

In an attempt to help villages of the Ivory Coast deal with the water supply problem, especially during the dry season, the Ivorian Out-of-School Education Department broadcast a series of 25 TV programs on water and related issues during the period November 1974 to December 1975. This report evaluates the reach and impact of these programs, which constitute one element of a massive Ivorian Government information and education campaign on hygienic and sanitary measures and the use of drinking water. After a brief introduction, the research design and the evaluation methodology are outlined. Next a discussion of the content of the 25 water programs, their development, and their outreach is presented. The programs dealt with the basic problems of water supply, quality, and pollution, the relationship between contaminated water and disease, and the various possibilities and means to obtain safe(r) drinking water. Three types of objectives were pursued by these programs and by discussion sessions led by local animators following each broadcast: (1) sensitization and information; (2) understanding and learning; (3) incitement to action.