Guidance for Industry: Product Name Placement, Size, and Prominence in Advertising and Promotional Labeling

摘要

This guidance is intended to clarify the requirements for product name placement, size, prominence, and frequency in promotional labeling and advertising for prescription human drugs, including biological drug products, and prescription animal drugs. The disclosure of the product name in promotional labeling and advertising for these products is important for their proper identification to ensure their safe and effective use.