A Plan for Regional Cooperation: Public Information and Education for Highway Safety Including Communications Plans and Strategies

摘要

States in Region VIII, headquartered in Denver, explored means for pooling funds to carry out selected occupant restraint activities involving the use of mass media. These States are Colorado, Montana, Wyoming, South Dakota, North Dakota, and Utah. The notion is that materials production and/or audience research efforts might be undertaken jointly in order to enhance effectiveness and reduce duplication. The report outlines a plan for interstate cooperation in conducting public communications programs on occupant restraints.