A Study to Evaluate Strategies for Improving the Competitiveness in the World Market Place of the U.S. Men's Apparel Industry

摘要

The purpose of this executive summary is to present an analysis of those factors which have led to success or failure among a pre-selected group of American producers of men's tailored clothing. This summary provides information about the retail environment in which this industry must operate. It provides information relating to marketing, manufacturing, finance, and general business management. The results of this study reflect research which was done in 1979 and 1980.