A Study to Evaluate Strategies for Improving the Competitiveness in the World Market Place of the U.S. Men's Apparel Industry

摘要

In order to implement the proposal for a study to evaluate strategies improving the competitiveness of the U.S. Men's Apparel Industry in the market, the problem was approached from two separate and distinct points. An analysis of the profiles led to several conclusions which show the results of this research indicates that while the profiles of successful and failing firms are similar in many areas, they differ in three critical aspects involving leadership and marketing strategy. 10 manufacturing companies were studied for this report.