A Study Conducted among Retailers and Consumers Who Attended the 1981 Baltimore Craft Fair

摘要

The study provides a great amount of primary information about the attitudes and perceptions of the professional buyer and also provides significant data about the operation of the businesses for which these professional buyers purchase crafts. Section I contains the statistical and operational facts regarding the performance of retail businesses. Section II is verbatim comments made by the respondents concerning the craft business in general and their feelings about how to improve distribution efficiencies. This study is a tool to improve the marketing skills of crafts persons.