A Public Communications Manual for Highway Safety Planners

摘要

Highway safety is a complex challenge. Many different factors lead to traffic accidents, and many approaches have been used in efforts to prevent them. Law enforcement, road design, driver training, vehicle improvements, licensing procedures, and legislation are among the countermeasures used by local traffic safety professionals. The function of the manual is to show why and how public communications can be used--not merely as another option, but also as support for other highway safety countermeasures. Planning examples are given to show how this tool can increase the success of highway safety programs in any community. Further, this manual demonstrates why highway safety managers should become knowledgeable about public communications. It will point out why 'PC' should be included in the initial planning phases of any highway safety program in which public awareness is an element to be considered. The underlying goal of the manual is to help reduce one of America's foremost problems: motor vehicle crashes and their resulting casualties.